SOS! Save Our Shrubs is a non-profit campaign pitch for the Southern Australian Plants Society. The brief called for appealing to younger generations and inspiring action to bring native plants back from the brink of extinction.
These outcomes utilise illustrative components to create a cohesive brand that sparks action while removing the pressure to have a deep background in gardening.
The campaign invites participants to purchase biodegradable sticker packets containing seeds and fertiliser, then plant the stickers in the ground to grow native shrubs throughout the urban landscape.
To raise awareness of the campaign, we are placing large native South Australian plant stickers throughout the city.
An accompanying website will make it easy for people to donate and purchase sticker seeds.